Chemeketa Community College

Resources for Wine Marketing: Assessing the Target Market

VWM273

Online Articles and Reports

Chemeketa students have access to many full-text articles through online databases. Periodicals with full text access through library databases are listed below. Clicking on the link will take you to a page from which you can choose issues or search the content of that publication. Enter your My Chemeketa username and password to access the full text from off campus.

Wines & Vines - full text in General OneFile database from July 1989 through the current issue. The Wines & Vines web page does not include online access without a subscription. However, it does include useful information for free.

Harpers Wine & Spirit Trades Review - full text in Popular Magazines database from June 29, 2012 through the current issue

Wine & Spirit Industry Marketing - full text in Business Insights database from 4/1/2002-1/31/2006

Wine Press Northwest - full text in Business Insights database from June 17, 2008 through August 21, 2009

International Journal of Wine Research - full text from 2009 through present. This is an open access journal that does not restrict access to full text content.

Industry Report: Wine and Distilled Alcoholic Beverage Merchant Wholesalers - available in Business Insights database

Industry Report: Beer, Wine and Liquor Stores - available in Business Insights database

Library Periodical Databases

Periodical databases are used to find articles in research journals, trade publications, magazines and newspapers. Chemeketa Community College library subscribes to several periodical databases that include full text articles.

A complete list of the periodical databases Chemeketa subscribes to is at http://library.chemeketa.edu/information/database.php. Recommended periodical databases for this class are listed below. When using a periodical database from off campus, you will be prompted to enter your My Chemeketa username and password.

ScienceDirect College Edition - Health & Life Sciences Collection

ScienceDirect includes research-based articles about human behavior and psychology related to purchasing decisions and wine preference. Start your searching with terms such as wine choice or wine consumer or wine label or wine and consumer behavior. Articles with a green page icon are available in full text from ScienceDirect. Use the keywords you find in articles to help you search for more articles.

Academic OneFile

This periodical database include magazine and research journal articles from a wide variety of subject areas, including business and psychology. Try keyword searching for the bold terms given above. Not all article are available in full text, but you can limit to full text results only by limiting to 'full text only' before or after your search.

Print Magazines, Research Journals and Trade Publications

The library subscribes to the following print periodicals. These are located in the Library at Chemeketa's Salem campus. Available issues can be photocopied or checked out with a Chemeketa student ID card or CCRLS public library card. Clicking on the title below will take you to the library catalog which includes more information about issue availability.

American Vineyard (2002 - present)

Vineyard and Winery Management (May 2001 - present)

Wines and Vines (April 2001 - present)

Internet Sources

Wine Institute http://wineinstitute.org

Alcohol and Tobacco Tax and Trade Bureau http://www.ttb.gov/

Bibliographic Citation Guide

The preferred style guide for this project is APA (American Psychological Association). For examples of citing sources in text and in the references list, go to APA Guide for Citing Sources in Reference List.

Additional Assistance

Reference librarians are available to help you access and use these resources. Contact a librarian at 503.399.5231 / reference@chemeketa.edu or Michael Adams at 503.584.7280 / michael.adams@chemeketa.edu.


Updated 12 August 2014
Comments: reference@chemeketa.edu or call 503.399.5231.
Address of this page: HTTP://library.chemeketa.edu/instruction/handouts/VWM273.php